Pre-Foreclosure Leads
Pre-foreclosure leads have been the driving force behind the
majority of the successful investors and real estate agents since
this real estate cycle began in 2007. In most markets the top
10% of agents and investors grab over 50% of the deals for one
simple reason, they have mastered marketing to the distressed home
owner by utilizing the correct type of pre-foreclosure
lead. A search for pre-foreclosure leads or
pre-foreclosure lists will generate many returns of companies
selling these leads but most lack real information or demonstrate
any knowledge of their application.
There are three basic types of pre-foreclosure leads and they all
come in the form of a pre-foreclosure list. When the right
list is mated with the correct marketing delivery format the
returns on these lists can be staggering. A
thorough description of 30 60 90 Day Late Leads, and the PRE-NOD / Public
Record Leads are available on their corresponding pages.
The predominant method of marketing to distressed homeowners is via
direct mail. As noted in our real estate marketing article successful
agents and investors are the ones that control the inventory and
focus their marketing dollars to that end. By mailing home
owners we spend our time talking to people who have an interest in
solving the problem instead of spending our time trying to find
those who are interested. For the agents and investors that
produce, their time is better spent closing than prospecting, and
direct mail will allow you skip the 'prospecting' part of the sales
cycle.
For most of our clients the preferred mail piece is in the form of
a hand produced letter with a hand addressed envelope. This
approach allows for production with smaller amounts of data and
eliminates the need for a large scale mailer. This is
particularly import when agents and investors have a smaller
geographic area to work in and the amount of pre-foreclosure leads
is limited. As a general rule real estate agents tend
to have greater success with the 30 60 90 day late data and the
investors see higher production with the NOD or Lis Pen Dens
data.
We are not going to spend time here writing about the phone
leads. Very few can make their living cold calling these
leads, the ones that can are of a different stripe. If you
have to ask yourself if you are one of these people, then you
are not. If you are one of these people then you already know
it, please just give us a call for the details of what to expect on
the dialing side.
If you like what you have read please contact us to review your marketing
efforts. As noted in our other marketing articles,
there is no 'one size fits all' approach to marketing
pre-foreclosure leads. Market conditions, market value,
competition, and geography all play a part in dictating
strategy. A comprehensive approach is required to
successfully find deals. Citracado Market Advisors has been
providing solutions to the real estate and investment community for
years and we can help you too. Many of our clients have
had their best years since the downturn. To see
the total amount of pre-foreclosure data available please see our
national
late mortgage data report, to see the total volume direct mail
produced by us please see our direct mail weather
report.