30 60 90 Day Late Leads
30 60 90 Day late mortgage leads offer
a unique and flexible method to market to homeowners who are late
on their mortgage. This is the preferred list to reach
those who are late on their mortgage for the majority of real
estate investors, agents, brokers, and loss mitigation
professionals. The benefits of this list are numerous but the
biggest benefit is the ability to reach home owners before they
become part of the public record. Once a default is recorded
and becomes part of the public record response rates tend to
plummet due to the flood of mail and phone calls homewners receive
with in a very short period.
The 30 60 90 day late leads offer more
flexibility in the data screening process than most forms of public
record data. Flexibility in the screening is import for a
variety of reasons. Investors, mitigation professional, and
agents generally all compete for the same late borrower but have
very different solutions that require slightly different
screens. Small variations in the data screen can mean the
success or failure of given campaigns which means the proper screen
has a real dollar impact and affects the ROI.
Mortgage Balances: Since
there is no property type available the mortgage balance allows us
to set a range that will get us the right type of inventory for a
given area. The best response rate will generally come
from the middle 3rd of the value range for any give
area. Most investors will look at the lower end of the value
range because those deals tie up less cash and are easier to
turn. Most agents will look at the higher end of the range
due to the fact that the higher sale amount will generate a
higher commission. The balance filter will also allow
for the targeting of high end properties.
Days Late: This is perhaps the most
important filter. The rule over the years has been that
non-judicial foreclosure states require a 30 60 90 day late screen
and judicial states require a 60 90 120 day late screen, but as the
market has turned in some parts of the county this is no longer a
hard rule. The inventory squeeze in some areas
has taken this rule and thrown it out the window. So
there is no longer a one size fits all approach to determining how
late to screen for a give area. If you are considering this
list please contact us so we can run a report for your area and
make a recommendation.
Filter Sets available for 30 60 90 day late mortgage
Leads:
| Number of mortgages |
1, 2, 3, …. |
| 1st Loan Amount |
1-999,999 |
| Current Mortgage Balance |
1-999,999 |
| Most Recent Payment Amount |
0-10,000 |
| Seasoning (Months Open) |
0-100 |
| Days Past Due |
30, 60, 90, 120+ |
| Omit Foreclosure Filing |
Yes/No |
Please contact us to see a report for
your specific area. As mentioned earlier there is not a one
size fits all approach to screening this data. Our
consultants will need feedback from you about the market conditions
in your particular area. This feedback is critical in running
this screen and procuring the right list. The 30 60 90
day late mortgage list is a powerful pre-foreclosure marketing tool
and a key component to any late mortgage marketing effort, and if
used correctly can result in stunning returns